Live · Deadline
26.12.2026
Road to HQ
Six thousand units stand between us and a permanent home in Accra. Every piece moves the needle.
Sold
0
0.0%
Target
6,000
Ch. 01The plan, plainly
We have to sell 6,000 units
to afford a place to live. LOL
1NRI is moving into its first permanent headquarters in Accra by 26.12.2026 — a studio, a fitting room, and somewhere our distributed production network in Northern Ghana can finally call home. The math is simple. The road is not.
6,000
Units to sell
—
Days remaining
06
Milestones
Ch. 02The road, charted
Six milestones.
One headquarters.
Click a milestone · ←/→ to cycle
Road to HQ·26.12.2026·Accra, Ghana·6,000 units·
Ch. 03The whole list
Every promise, in order.
- 011,000 unitsA day out with a customer1,000 units · Q2 · 2026When we hit our first thousand units, we're showing up — in person — for one customer who's been with us. A whole day, on us. Coffee, the city, the wardrobe edit they didn't know they needed.
- 022,000 unitsClimb Mount Afadjato2,000 units · Q2 · 2026Two thousand deep. The team climbs Mount Afadjato — Ghana's highest peak, 885 m. Full 1NRI kit, filmed start to summit. If we're asking you to back us, we should be willing to suffer a little too.
- 033,000 unitsWildcard — a customer decides3,000 units · Q3 · 2026Halfway there, we hand the wheel over. One customer gets to pick the milestone — whatever they want us to do, build, or attempt. No veto, no committee. Their call, our commitment. (Nothing too crazy tho🫠)
- 044,000 unitsCharity Donation4,000 units · Q3 · 2026Four thousand units moved. We make a meaningful donation to a cause close to the community we're building in — chosen transparently, receipts shared. The road isn't just about us.
- 055,000 unitsStreet Interviews About Our Brand5,000 units · Q4 · 2026Five thousand in and we go to the streets — camera rolling, no script. We ask real people what they think of 1NRI: the clothes, the price, the name, all of it. Uncut, unfiltered, published raw.
- 066,000 unitsHQ Tour & Party6,000 units · Dec · 2026We close the road and open the doors. The new Accra headquarters, live and in person. A tour of the studio, the fitting room, the lounge — then a party for every customer who helped us get here.
